Best known for starring in the Disney Channel sitcom The Suite Life of Zack & Cody alongside his twin brother Dylan Sprouse . The brothers then went on to star in the sitcom's spinoff The Suite Life on Deck . He portrayed Jughead Jones on the CW series Riverdale . He was cast to star in 2019's Five Feet Apart .
He and Dylan had their acting debuts in a commercial for diapers when they were eight months old.
From 2006 to 2008, he and his brother ran a Sprouse Bros brand that included clothes and a book series.
He and Dylan were born to American parents Matthew Sprouse and Melanie Wright in Arezzo, Italy. In 2017, he began a relationship with Lili Reinhart .