Most followed on the network musical.ly, with more than 4 million followers on his justindrewblake account, he is also popular on Instagram, with more 1.5 million than followers.
He came out as transgender in 2015.
He has a self-titled YouNow channel with more than 190,000 fans.
He created a YouTube channel called Blake Boys with his brother Danny and his good friend Damon . He has an older brother named Jacob. He was in a relationship with Raegan Beast from 2016 to 2017. He was often seen with fellow muser Tyler Brown , whom he later confirmed he was dating in October 2017.
He is good friends with fellow muser Jordan Brooke and has made appearances on her social media.