Makeup, fashion and overall "girly things" enthusiast who developed 1.4 million subscribers discussing the things that she loves on her self-titled channel. She went on to appear in the popular web series Afterschooled .
She created her first YouTube video, which would become her secondary vlog channel, in April of 2010.
She became a partner with the YouTube collaborative channel Style Haul.
She is from Eugene, Oregon. She has sisters named Madison and Brie. She has dated fellow social star Dylan Jordan .
She initially created her main channel under the name lookyheregirl, named from a lyric from a Bruno Mars song.